Unlocking Payroll Giving: Podcast episode
It's Payroll Giving Month, so the Fundraising Everywhere podcast took a deep dive into one of fundraising's most overlooked opportunities. Host Simon Scriver welcomes back Mevi Slade from Cancer Research UK and Ollie Lashbrook from Macmillan Cancer Support—both involved with the CIOF Payroll Giving Special Interest Group, to explore why this tax-efficient giving method deserves more attention.
In this episode, you'll discover: - What payroll giving is and how it works (spoiler: it's simpler than you think!) - Why 59% of people have never heard of this scheme—and why that's actually good news - How to overcome the "it's too laborious" objection from employers - The role of Professional Fundraising Organisations (PFOs) in donor recruitment - Why running payroll giving internally gives you the perfect case study for corporate partners - How to position payroll giving as an employee benefit, not just another admin task - Why this income stream works for charities of all sizes—not just the big players
Whether you're in corporate partnerships, individual giving, or just curious about untapped fundraising opportunities, this episode reveals why payroll giving might be the most underutilised tool in your fundraising toolkit.
