February 2024
CAF release new report digging into the public's views of Payroll Giving and makes recommendations on how its usage could be increased.
"Only a third (36%) of people have heard of the scheme, which allows employees to make regular charitable donations from their salary. More than a quarter of employees say they would be likely to use Payroll Giving in the future, but a lack of understanding could be holding potential donors back. There is much greater interest once Payroll Giving is explained, especially among millennials and Gen Z. Working for a company with a social purpose increasingly matters to the millennial generation. When asked, younger workers are the most likely to say they would use a Payroll Giving scheme."
Payroll Giving report | CAF (cafonline.org)
January 2024
Payroll Giving Month Returns in February 2024, Paving the Way for Corporate Social Impact
Payroll Giving Month is set to make its annual return in February 2024, a month that sheds light on an effortlessly tax-efficient way for employees to support their preferred charities by contributing directly from their salary.
Through a collaboration among charities, Payroll Giving Agencies, Professional Fundraising Organisations, the Chartered Institute of Fundraising (CIOF), and Chartered Institute of Payroll Professionals (CIPP), Payroll Giving Month is more than just an annual awareness event; it's a call to action urging organisations to step up their charitable giving.
Against the backdrop of increased focus on Environmental, Social, and Governance (ESG) initiatives in 2024, Payroll Giving serves as a transparent avenue for companies to authentically showcase their commitment to social responsibility.
Not only does the scheme empower employees to champion causes close to their hearts, but it also allows companies to make a significant financial impact on the charitable sector, injecting genuine sincerity into corporate giving.
Throughout Payroll Giving Month, companies are urged to explore and learn about payroll giving through webinars, events and resources that will be shared across social media using the hashtag #payrollgivingmonth.With many payroll giving organisations also offering matching incentives, the month serves as an ideal time for companies to launch a scheme internally.
Terry Stokes, Senior Workplace Giving Manager at Barnardo’s said:
"In a time when charities face unprecedented challenges, Payroll Giving Month is a timely response to the urgent need for support. Recognising the plateau in payroll givers in recent years, this initiative serves as a powerful catalyst for change, acknowledging the heightened demand for charitable aid. As Vice Chair of the Payroll Giving Special Interest Group, I've personally witnessed the positive impact that payroll giving donations can have on the charity sector. It's an opportunity for more companies to consider."
Samantha O’Sullivan, Head of Policy at CIPP added:
"Payroll Giving exemplifies how payroll and HR can be a force for good within an organisation, aligning business goals with societal impact. Offering a payroll giving scheme is a fantastic way for employers to facilitate their employers to give to charity in a financially beneficial way, not only to themselves, but also to their charity of choice."
Rob Cope, Executive Director Membership & Operations at the Chartered Institute of Fundraising said,
“The Chartered Institute of Fundraising is fully committed to supporting the growth of payroll giving. With only one in five organisations currently offering a scheme, Payroll Giving Month holds tremendous potential to significantly increase the amount of money donated to charity."
To find out more about Payroll Giving Month and how to signup to a scheme, visit www.payrollgivingmonth.co.uk or follow #payrollgivingmonth on social media.
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For media inquiries or further information, please contact:
Steve Lovell, Business Development and Marketing Manager, GoodPAYE, steve@GoodPAYE.com
January 2024
Join Caroline Gaskin to find out more about how businesses can engage with Payroll Giving. To sign up click here
December 2023
New Payroll Giving Month video released
February 2023
Payroll Giving Month launches its first ever promotional video.
November 2022
Celebrating an innovative way to help good causes
February 2023 will see a celebration of 35 years of Payroll Giving with a whole month dedicated to raising awareness of this impactful form of charitable giving. As charities across the country find themselves still feeling the effects of the Covid-19 pandemic and now the cost-of-living crisis, Payroll Giving is quickly becoming a crucial way people can support a cause close to their heart. Payroll Giving allows employees to donate to one or more causes with pre-tax donations. This simply means that a 20% taxpayer can donate £10 to charity, with just £8 being deducted from their net pay. For higher rate taxpayers this saving is even greater. So, it costs less to support the cause people care about. (Please note Scottish tax rates differ).
For employers running a scheme has numerous benefits including:
With more than 70% of employees now demanding social responsibility from their employer, there is a huge need for organisations to place a stronger emphasis on their CSR and ESG practices. Payroll Giving Month provides the perfect opportunity for charities to engage employers with a scheme that both motivates employees and increases an organisations’ social impact. For example, Gousto introduced their Payroll Giving scheme in October 2021 and decided to enhance it very generously by matching employee donations by up to £200 per month.
Sean Hoskin, Payroll Manager said: ‘We already had 30-40 people taking part in our Payroll Giving scheme but the participation shot to over 100 employees with our Payroll Giving week campaign. This included running a prize draw where the main prize was a meal with a loved one on Gousto.
‘Payroll Giving is such an easy way to support charities and from a payroll point of view very easy and quick scheme to administer. It might seem like a yet another task amongst others, however the impact of these contributions will benefit many organisations in the UK and beyond.’
Payroll Giving raises vital funds for good causes across the country. Caroline Gaskin, Development Manager, Together for Animals said: ‘Payroll Giving provides Together For Animals with a vital regular source of income, allowing us to provide lifesaving care for animals desperately in need. As a small charity, Payroll Giving is a key source of income. Payroll Giving helps us support so many animals in need each year.’
Mervi Slade, Product & Programme Manager - Payroll Giving, Cancer Research UK added: ‘Payroll Giving is a great way to support a charity of your choice. During the pandemic it has provided a steady, regular source of income for Cancer Research UK as well as for many other charities. It has been great to see so many charities get involved in Payroll Giving week in 2022 and we hope to see many more charities and employers involved in 2023.’
Payroll Giving Month is being supported from partners across the sector, including the Chartered Institute of Fundraising, the Chartered Institute of Payroll Professionals, Professional Fundraising Organisations, the Association of Payroll Giving Organisations, Payroll Giving Agencies, and Charities both big and small. Its aim is to increase the awareness of this underutilised form of charitable giving and increase sign ups amongst employers and their employees.
Payroll Giving Month has been developed by the Payroll Giving Forum – a group of charities who run successful Payroll Giving schemes. The Forum is keen to promote the strength of Payroll Giving, as well as thank existing donors and corporates who support their causes in this way.
To find out more about Payroll Giving Month or if your charity is interested in finding out more about Payroll Giving email charitypayrollgiving@gmail.com
May 2022
Payroll Giving Week grows in 2022
With large and small charities taking part, alongside partners such as the Chartered Institute of Fundraising, Chartered Institute of Payroll Professionals, Professional Fundraising Organisations, the Association of Payroll Giving Organisations and Payroll Giving Agencies, the second National Payroll Giving Week in February raised awareness across the charity sector and wider about the benefits of donating through this easy, tax-efficient method.
The week engaged partners, corporates, and donors to highlight the impact and importance of donating to a charity of choice through your salary, and the week saw an incredible 87% increase in donors signing up to give, when compared to the same period in 2021.
This increase, plus the amazing contribution to the sector from Payroll Giving donors collectively, means that via the three largest Payroll Giving Agencies (Charities Aid Foundation, Charities Trust, and Charitable Giving) a total of £23,741,994.58 was donated to charities in March and April 2022.
Since the launch of Payroll Giving, over 1 million people each year donate to charities through their pay and together they have raised over£2 billion for good causes. The National Payroll Giving Week was developed by members of the Payroll Giving Forum – a collective group of charities who run successful Payroll Giving schemes.
Terry Stokes, Head of Payroll Giving, Barnardo’s said: “Payroll Giving offers a vital source of income to Barnardo’s. Our services are facing even greater demand against a backdrop of a significant reduction in income during and post-Covid. These same pressures apply for numerous charities which is why we are supporting Payroll Giving Week. This week has helped to raise the profile of this tax-efficient method of giving, vital to many charities and causes during these unprecedented times.”
Caroline Gaskin, Development Manager, Together for Animals said: “Payroll Giving provides Together For Animals with a vital regular source of income, allowing us to provide lifesaving care for animals desperately in need. As a small charity, we see Payroll Giving as our key source of income. We’re delighted to see the impact Payroll Giving Week has had across the sector, as it supports us – and so many animals in need – each year.”
Mervi Slade, Product & Programme Manager - Payroll Giving, Cancer Research UK said: “Payroll Giving is a great way to support a charity of your choice. During the pandemic it has provided a steady, regular source of income for Cancer Research UK as well as for many other charities. It has been great to see so many charities get involved in Payroll Giving week in 2022 and we hope to see many more charities and employers involved in 2023.”
For more information about Payroll Giving week visit the website: www.payrollgivingweek.co.uk
November 2021
FEBRUARY sees the second National Payroll Giving Week, running from the 7th to 13th of the month and building on the success of last year’s event which raised over £146,000.
The aim of the week is to raise awareness within the sector and wider about the benefits of donating through this easy, tax-efficient method.
With support from partners such as the Chartered Institute of Fundraising, the Chartered Institute of Payroll Professionals, Professional Fundraising Organisations, the Association of Payroll Giving Organisations, Payroll Giving Agencies, and Charities across the sector both big and small, it is hoped that the week will support the growth of this area of giving and to start conversations with both charities and corporate partners about how to work together.
Payroll Giving Week has been developed by the Payroll Giving Forum – a group of charities who run successful Payroll Giving schemes. The Forum is keen to promote the strength of Payroll Giving, as well as thank existing donors and corporates who support their causes in this way.
During an extremely challenging time where fundraising teams have seen income levels drop rapidly, payroll giving has offered a reliable source of income. The APGO (Association of Payroll Giving Organisations) reported in the autumn that payroll giving donations during the first lockdown rose by nearly 10% compared to the same period the year before. Average gift increased by almost 15% and there was an uplift of 9% in corporate matched giving.
In a time where exploring avenues of fundraising is at the top of many agendas now is a great time to look at the possibilities introducing Payroll Giving or growing an existing Payroll Giving scheme could hold for you.
Terry Stokes, Head of Payroll Giving, Barnardo’s said:
“Payroll giving offers a vital source of income to Barnardo’s. Our services are facing even greater demand against a backdrop of a significant reduction in income. These same pressures apply for numerous charities which is why we are supporting Payroll Giving Week. This week will help raise the profile of this tax-efficient method of giving, vital to many charities and causes during these unprecedented times.”
Caroline Gaskin, Development Manager, Together for Animals said:
“Payroll Giving provides Together For Animals with a vital regular source of income, allowing us to provide lifesaving care for animals desperately in need. As a small charity, we see Payroll Giving as our key source of income. We’re supporting Payroll Giving Week, as it supports us – and so many charities – each year.”
Marcia Hibberd, National Payroll Giving Operations Manager, Marie Curie said:
“Payroll giving provides a steady stream of income to support Marie Curie’s work supporting people with a terminal illness, their families and friends. Payroll giving is a great way for anyone to support their favourite charity – from the smallest local group to the largest charities in the UK – in an easy, tax-effective way.”
APGO (Association of Payroll Giving Organisations) said:
“Payroll Giving remains a resilient and vital source of fundraising for the UK charity sector at this most difficult of times. We fully support Payroll Giving Week, an opportunity to thank companies and their employees for their continued generosity and to all the recipient charities for their determination and resolution to carry out their much-needed work.”
Payroll Giving is a successful form of individual giving which a presence across the globe. Schemes not only run here in the UK but very successfully in Australia, USA, and several other countries. The method of donating is simple: Payroll Giving donations are taken from pay before tax. A donation of £5 a month would actually cost an employee £4 from their take-home pay (if they pay 20% tax) or £3 (if they pay 40% tax).
Over 1 million people donate to charities through their pay and together they have raised over £2billion for good causes.
For charities, Payroll Giving provides an unrestricted source of regular income for the cause, and when they receive donations through Payroll Giving there is no need to apply for Gift Aid, saving money and time. As opposed to Gift Aid where donations can only be increased by 25% regardless of the donor’s tax bracket, Payroll Giving allows charities to receive the full tax relief. This is particularly beneficial for donations from higher-rate taxpayers. A 45% taxpayer can see a donation’s value increase by 88% meaning £100 out of the donor’s pocket becomes £188 going to the charity. Another key benefit when comparing to Gift Aid is that the tax relief is available at point of donation, instead of having to be claimed later. The average donation value is strong, notably for those higher-value donors, while attrition is low with payroll donors likely to continue giving, on average, for up to 8 years.
To contact the committee organising Payroll Giving Week and to find out more about the campaign and how you can join in, please email:
Caroline Gaskin, Together for Animals – caroline@togetherforanimals.org.uk
Terry Stokes, Barnardo's – terry.stokes@barnardos.org.uk
Mervi Slade, Cancer Research UK – mervi.slade@cancer.org.uk
Marcia Hibberd, Marie Curie – marcia.hibberd@mariecurie.org.uk